So, schools out for summer and the holiday season has finally arrived. Usual routines must change slightly to accommodate kids at home, family visits and BBQ’s, festivals, days and weekends out and about, and hopefully a week or two away on holiday.
In our last article, we looked at the benefits of classes and group-based exercise on both body and mind. And integral to all successful gym and health club class programs is getting the right blend of classes. As well as the traditional high-intensity CV classes, members expect a healthy offering of other sessions such as yoga, pilates and balance/stretch classes.
There has been a huge increase in both the range and frequency of classes offered by gyms in recent years. It is now very unusual to find a gym that doesn’t have at least one studio and program of group classes available to members.
Let’s start this feature with a quiz question. Which two months of the year are traditionally the highest for health club and gym recruitment? (And a clue is that these same two months are also the highest for the onset of divorce proceedings.)